“Cha Eunwoo Wore It!”: Stock Jumps 150% on "Nation's Puffer" Craze

The North Face advertisement still featuring Brand Ambassador Cha Eunwoo [Photo Source: North Face Website]

Real winter has arrived, and with brand ambassador Cha Eunwoo leading the trend, The North Face puffers have established themselves as the "Nation's Puffer," causing massive sell-out frenzies. The "Ventus Jacket," released in September, sold out in about 40 minutes despite a purchase limit. Afterward, it traded for more than double its release price on resale platforms.

Thanks to this popularity, The North Face’s revenue surpassed 1 trillion KRW last year, entering the "1 Trillion Club" in just two years. Consequently, the stock price of its holding company, Youngone Holdings, has risen by about 150% this year alone.

Youngone Holdings Stock Price Trend [Photo Source: Naver Finance Screenshot]

Youngone Corporation also supplies dozens of global brands, including Lululemon, Patagonia, Adidas, and Under Armour. While competitors report single-digit operating profit margins, Youngone maintains a margin of over 10%. Its 15-year average operating profit margin stands at 13.4%, significantly outperforming rivals like Hansae (6.2%).

Source: Maeil Business Newspaper